Quality criteria

You can tell the farm origin of the products, as farm produce does not only grow in harmony with nature but is also processed by hand using traditional methods that conserve all the original goodness. This takes a lot of time and is hard work, but the good results are in the taste.

So far, 83 farms selling their own products from all over South Tyrol are committed to adherence to the rigorous ‘Red Rooster’ requirements regarding origin and processing. At least 75% of raw ingredients must come from the family farm, and only small quantities may be purchased at another farm in South Tyrol. In addition, regular blind tastings involving an independent, expert jury have to yield positive results and guarantee consistent high quality of products.

ENJOY RURAL DIVERSITY
> fresh fruit and vegetables
> mushrooms
> fruit juices
> fruit cordials
> fruit jams
> dried fruit
> distillates
> vinegar
> herbs
> cheese and dairy products
> eggs
> bread, pasta and grain
> fresh meat
> speck and sausages
> honey
> sauces and pickles
> wine
> cider
 
These choice food products may be bought directly from the farm and also at local weekly markets and selected specialist shops. ‘Pur Südtirol’ in the Meraner Kurhaus, in Bozen, in Brixen and Bruneck featuring over 200 ‘Red Rooster’ products, also offers you a unique shopping experience.Addresses, brochure order and recipes using quality farm product