Fresh meat - The value of origin

Safety is of the utmost importance when it comes to meat. Whether veal, beef or lamb, fresh meat bearing the ‘Red Rooster’ seal of quality is a local delicacy and you know what goes into it down to the last bite. Regionality is key! On South Tyrol’s farms healthy animals are provided with all they need to thrive, from appropriate stables to GM-free feed. Short transport routes and an uninterrupted cooling chain go towards establishing high quality meat production. In the end, it is the farmers themselves who guarantee the high standard of meat from ‘Red Rooster’.