The ‚Red Rooster’ trademark

„We put people in touch with the rural world of South Tyrol!“

‚Red Rooster’ gives people the chance to spend time in carefree, cheerful, comfortable and personal surroundings. We offer the opportunity to:

• enjoy peace and quiet in a natural environment
• experience the rural way of life
• witness the reality of authentic working farms producing agricultural products receive genuine hospitality

The ‚Red Rooster’ trademark stands for quality and transparency, guaranteed via strict quality criteria and controls.

Our aim with ‚Red Rooster’ is to establish four types of second occupation for South Tyrolean farmers
 

• Farm Holidays
• Farm Inns and Bars
• Quality Farm Products
• Farm Handcrafts

 

Agriculture in South Tyrol is small scale agriculture, which means that it is becoming more and more difficult for farmers to make a living exclusively from farming. An increasing number of farmers are finding it necessary to earn additional income from non-farming activities due to the falling prices of their products. The necessity of working both on the farm and elsewhere puts family life under strain, therefore we aim to support local farmers by creating extra income from the farm, thus guaranteeing the sustainable development of South Tyrol’s rural culture.

The ‚Red Rooster’ trademark was created in 1998 by the Farmer’s Union of South Tyrol for farms offering Farm Holidays in South Tyrol. Since 2003 ‚Red Rooster’ has also stood for ‚Farm Inns and Bars’ and ‚Quality Farm Products’ in South Tyrol.