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The role of Red Rooster

The role of Red Rooster

The role that the ‘Red Rooster‘ brand plays for agriculture in South Tyrol

Agriculture has always been very important for South Tyrol, whose vineyards and orchards extend up to altitudes of 1,000 metres above sea level from the Vinschgau to the Etsch river valley, through the Überetsch down to the South Tyrolean Unterland and from Bozen across the Eisack river valley up to the Brixen valley basin. Most farms at altitudes of over 1,000 metres are dairy farms.

Farms in South Tyrol tend to be small and it is becoming more and more difficult for farmers to live from farming alone. ‘Red Rooster’ tries to ensure that farm life carries on in a sustainable manner with the successful combination of agriculture and tourism.
Its four mainstays, ‘Farm Holidays’, ‘Farm Inns and Bars’, ‘Quality Farm Products’ and 'Farm Handcrafts' do not only generate additional income for local farmers right from the farm, but benefit holidaymakers too. Traditional rural life featuring farm produce, an authentic atmosphere, warm hospitality and closeness to nature guarantees a genuinely enjoyable holiday experience, which may be hard to find these days.

Where else can you find a walker’s paradise right outside the bedroom door, where else do children have their own personal hen to lay their egg for breakfast and parents finally get the chance to spend some time with their family? Strict criteria and regular monitoring by ‘Red Rooster’ ensure the highest quality for guests and the continued survival and development of South Tyrol’s rural culture – for future generations as well.

The most important basic criteria at a glance
  • authentic, unspoilt nature in picturesque countryside
  • personal atmosphere
  • family-friendly
  • small farms
  • pleasant, comfortable environment involving natural materials
  • ‘visible’ agriculture experienced at first hand
  • farm produce
  • a ‘hands-on’ rural experience
  • good value for money