&noscript=1 /> The mission statement of the quality brand Roter Hahn
 
The mission statement of the quality brand Roter Hahn
The mission statement of the quality brand Roter Hahn

MISSION STATEMENT

Roter Hahn

Quality-assured farms for your holiday, high-quality products from farmers with direct marketing, delicious home cooking in selected farm and wine taverns, and authentic farm handicrafts - Roter Hahn shows you the best of the South Tyrolean farm world.

We bring people closer to the rural South Tyrolean way of life.

Mission statement

The Südtiroler Bauernbund has brought together the four pillars of 'Farm holidays', 'Quality farm products', 'Farm taverns' and 'Rural handicrafts' under the umbrella brand 'Roter Hahn' and has set out required quality standards. The aim is to support local farmers and to introduce people to the unique world of farming.

 

The additional income on the farm is particularly important in South Tyrol because the agriculture is very small-scale. It would not be possible for the farmers to survive solely on the income from the farming activity. An additional income on the farm not only ensures the continued existence of the farming culture, but also enables the farming family to work on the farm all year round and to be able to live off the farm.

[Translate to English:] Wir bringen Menschen ein Stück bäuerliche Südtiroler Lebensart näher.

Experience the farm

Roter Hahn has been helping people to experience rural culture in all its diversity since 1998.

Right from the start, the guiding principle has been 'We bring people closer to the rural South Tyrolean way of life', which unites all pillars to this day. The characteristic features were defined as realness, authenticity, honesty, sustainability and small structures.

Roter Hahn stands for high quality and transparency and strict criteria, along with regular checks, guarantee consistently high standards.

The logo

The logo, which is still used today, was designed in the founding year of 'Roter Hahn'. The rooster can be found in South Tyrol on a wine farm as well as on a fruit or livestock farm. It symbolizes living agriculture. The red of the rooster symbolizes strength, love and sympathy - the farming families should be proud of their work. Dark yellow stands for the 300 days of sunshine a year, yellow for arable farming, light green for fruit and wine growing, green for the meadows and the livestock associated with them, and dark green for the forest. As well as that, a farmhouse and South Tyrol's local mountain, the Schlern, can also be seen. Initially, 'Roter Hahn' was just a figurative logo, but now a word mark has emerged from the seal of quality.

The logo of the brand 'Roter Hahn'
Roter Hahn

Seal of quality

Roter Hahn stands for…

Farm Holidays

Over 1,600 holiday farms with cosy accommodation await you

Farm search
Farm Holidays
Farm Holidays
Quality farm products

86 producers provide you with over 800 farm delicacies

Quality products
Quality farm products
Quality farm products
Farmhouse inns

25 farmhouse inns spoil you with delicious dishes

Farmhouse inns
Farmhouse inns
Farmhouse inns
Farm handcrafts

7 handworkers to impress you with their unique items

Farm handcrafts
Farm Handcrafts
Farm Handcrafts
'Roter Hahn' cookery school

Get to know South Tyrolean farm cooking at 50 different cooking events.

Cookery school
'Roter Hahn' cookery school
Cooking events at South Tyrol's farm cookery school